Along the way they have put together a team of great software developers who understand the importance of building systems that customers enjoy using. But it's not all about the technical side; owning and running a family business means that both brothers understand the value of relationships.

The business's online extranet software is used by many key hotels belonging to Radisson, Park Inn, Barcelo, Best Western, Thistle, Jurys, Principal Hayley, Britannia, as well as many great independent properties.

With freetobook, Iain and Craig have taken another step towards making online booking easy and available to all by offering independent accommodation providers free access to a professional booking engine.